Skin-sational Showeroke

Dove has launched its new Dove’s Go Fresh collection of beauty bars, body wash, and deos to keep the skin feeling cool and revitalized this summer. It has two exciting ranges to choose from – Fresh Moisture and Energizing, Dove Go Fresh channels instant shower freshness and long-lasting energizing aromas. And as a fitting adieu to the summer season, Dove Go Fresh presents the first-ever Dove Showeroke. This digital competition makes every shower-singing diva’s dream come true. From May 25 to June 17, 2010,


Dove invited aspiring stars to video themselves having fun in the shower, while belting out their favorite shower tunes. In lieu of a mic, participants were required to hold a Dove Go Fresh Beauty Bar, Body Wash or Deodorant Stick. Participants were then asked to upload and share their videos on Youtube. The top ten videos that received the most views and likes will be asked to perform at the Dove Showeroke Challenge at Strumms in Jupiter, Makati.

Who will be the very first Go Fresh music sensation? Cast your votes and find out!