Challenge Accepted: The Matrix 8-Inch Cut for Cancer

There are amazing stories of positive change happening every day and Matrix has shown its commitment through the Matrix 8-Inch Cut for Cancer Challenge. Matrix pooled in 30 hairstylists from David’s Salon who donated their time and expertise, as well as more than 200 Filipinas who took on the challenge of cutting off eight inches of their hair for the benefit of children with cancer under the care of Kythe Ateneo. 

 

Mounted as a one-day only event last October 25 at SM North Edsa, Matrix, the No. 1 American salon brand in the world, brought to the Philippines for the first time its worldwide program called Chairs of Change,  allowed salon communities and stylists to make a difference to help address the plight of cancer patients – from cut-a-thons to makeovers to lend a helping hand

 “The Chairs of Change movement celebrates three key types of positive change – personal, professional, and social,” shared JP Thomassin, Professional Products Division General Manager of L’Oréal Philippines. “From encouraging young Filipinas to donate their hair, to professional hair dressers who have volunteered their time and effort, and to sharing this movement to more people who would like to afflict change as well – we are very happy to be able to touch all these three types of positive change with the Matrix 8-Inch Cut for Cancer Challenge." 

TV personality Maxene Magalona and lifestyle blogger Jackie Go supported the movement by being the first to chop off their very own mane to encourage other young women to have a cut worth taking. During the event, Maxene shared how Kythe Ateneo has always been a 

community close to her heart. She has been a volunteer since college days  for activities by Kythe Ateneo because she believes in their cause of uplifting the spirits of pediatric cancer patients.  Jackie Go, through her blog also sent an inspiring call on how young women must keep in mind how much they could do to help others

even through simple acts. When she decided to cut her hair in support of the Matrix Cut for Cancer Challenge, she saw the beauty in this movement.

We are glad that our salon partner, David’s Salon, also took on the challenge of extending a hairdresser’s positive influence beyond the chair and into its own community,” added Thomassin. Over 1,600 inches of hair were cut-off, which will be turned into high quality medical wigs for children with cancer. “The amazing part is – all the hairdressers today have willingly volunteered their time to do the fashionable haircuts of those who have donated their hair.  Guests, media and bloggers also took time to make some tokens for the kids with cancer.

Missed the October 25^th Matrix 8-Inch Cut for Cancer Challenge Day? You still have a chance to help give Filipino children an option to live with confidence and expression by having your hair cut at 30 selected David’s Salons nationwide from October 26 to December 31, 2014. For more information about the Matrix 8-Inch Cut for Cancer Challenge, please visit www.matrixchairsofchangeph.com.