Philips initiated the ‘Meaningful Innovation’ program in Indonesia,
Korea, Thailand and Singapore in 2011. Through the program Philips underpins
its commitment to define and deliver meaningful innovations to
improve the quality of lives of people in Asia Pacific. This year the program
was rolled out across Asia Pacific, including the Philippines earlier this
year.
Over the past month, the Philippines was
hit by Super Typhoon Yolanda (international
name: Haiyan). From the destruction of basic infrastructures now pegged at P13.1
billion, health concerns, and access to healthcare, typhoon Yolanda has had an
immense impact on 9.9 million people living in the Visayas region.
To continue with this program which aims at helping affected
communities in the Visayas, Filipinos are given the opportunity to directly
help fellow Filipinos through meaningful innovations. At Philips, it’s not just innovation, they
innovate for your sake. They listen and understand the needs of people,
families, and communities. Through meaningful partnerships, this program
ultimately rallies a movement to improve the quality of lives of affected
Filipinos – it is every Filipino’s program.”
In response, Philips has decided to continue the ‘Meaningful
Innovation’ program in the Philippines by refocusing the program fully on defining and delivering
meaningful innovations to the affected communities in the Visayas. The
outcome will now result in a project that aims to improve the quality of life
of people living in the Visayas region by supporting infrastructure to be
re-built, providing access to healthcare solution, or helping families get back
on their feet. Philips will partner closely with the Department of Health
(DOH), World Wide Fund for Nature Philippines (WWF-Philippines), and I Can Serve
Foundation in the program moving forward.
Filipinos are invited to submit their ideas for
innovations that would address the needs of the affected communities by Typhoon
Yolanda at meaningfulinnovation.asia/Philippines.com. Again, this could
be through a supporting infrastructure to be re-built, providing access to
healthcare solution, or helping families get back on their feet.
Deadline of submission of entries is
until December 20, 2013. For more
information on the “Innovation that Matters to You” program in the Philippines
you can visit www.meaningfulinnovation.asia/philippines. For more information on the program in Asia Pacific you
can visit www.meaningfulinnovation.asia.
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