KFC Philippines supports World Food Programe thought "Buckets of Love"

KFC Philippines and the United Nations World Food Programme (WFP) strengthens its longtime partnership through a campaign that seeks to raise awareness and generated funds for ate disaster afflicted areas in the country.  KFC Philippines has been WFP’s partner since 2007, in line with the Yum! Brands’ World Hunger Relief campaign – the world’s largest hunger relief effort in the private sector that spans over 120 countries.

This year, with the “Buckets of Love”, KFC has pledged to donate to WFP Php5.00 from every 8-piece bucket meal, and Php 1.00 from every 1-piece Crispy Butter Chicken sold from November.

2013 to January 2014. . Proceeds will be used to support WFP’s efforts in rebuilding communities affected by Typhoon Yolanda, while still assisting WFP’s existing school feeding programs in conflict-affected areas in Central Mindanao. Customers may also share their blessings through coin canisters found in KFC counters.

Last year, KFC Philippines’ donation to WFP provided over 750,000 school meals to more than 100,000 school children in the provinces of Maguindanao, North Cotabato, Lanao del Norte, and Lanao del Sur. 

“Beyond the so good experiences that we provide our loyal fans through innovative products and one-of-a-kind opportunities, we also make it a point to pay it forward by extending assistance to communities that need our support,” said Liza Leah Calma – Junio, General Manager for KFC Philippines. “KFC is a company that values sharing and likewise Filipinos are people who love giving. ‘Buckets of Love’ gives them the channel to share what they have with those who need it most.”

KFC’s ‘Buckets of Love’ efforts will run from November 2013 to January 2014. Those who will not be purchasing meals can still help out through the campaign’s canister initiative, encouraging people to share their spare change to help give hope to conflict- and disaster-affected communities in the Philippines. 

For more information:
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