Wednesday, June 4, 2014

Frigga makes an online splash inspire



Frigga is an innovative fashion style influenced by the principles of feng shui.  “The basic principle of feng shui is that you attract prosperity and auspiciousness in your life if your living and work environments are balanced and harmonious,” Marites Allen,  President and CEO of World of Feng Shui (WOFS) Philippines and Feng Shui master explains. “Feng shui uses shapes, colors, symbols, and elements in seeking that balance, so it lends itself naturally to fashion. You apply the same principles on clothing, which is the most intimate environment there is, close to our bodies, and essentially that is wearing and projecting our aspirations to acquire harmony in our lives.” 




In addition to studying several feng shui disciplines under renowned Asian masters, Marites also completed fashion-related courses, including Your Future in Fashion, Luxury Brand Management at the University of the Arts, London. Working with her in putting together the Frigga brand is a team of London’s top fashion designers. Using her meticulously prepared feng shui forecast for each animal sign, the team makes its own creative interpretation by combining the forecast guidelines with the latest European fashion trends.

 



 
Frigga Charmed Life (www.frigga.co.uk), the online store for chic, lucky fashion went live last March 8, 2014 with fabulous pieces and exciting promotions for its subscribers. Feng shui aficionados from London, Manila, and Los Angeles had a first look at the Spring/Summer collection of Frigga, the first-of-its-kind fashion brand developed by feng shui master Marites Allen and her London team of international fashion designers.


 
For this year, Frigga features the Pantone colors that dominate the 2014 fashion palette in the major European fashion houses. The Spring/ Summer 2014 collection, Marites adds, features “fabulous fabrics, chic style, lucky prints, and unique design -- the qualities that set Frigga above other brands.”



While in Manila for business meetings and consultations, Ms. Allen is also hosted an intimate get-together luncheon  for media individuals and groups who have supported the Frigga launch. This lunch meet-up is done in collaboration with the Luxent Hotel, a new and plush hotel located along Timog Avenue in Quezon City that redefines a business trip or a weekend getaway in its district. Surrounded by an array of important bureaus and entertainment complexes, it boasts of chic and efficient features within, making it “your ideal home here.” It is fast gaining the approval of business and leisure travelers worldwide. 




During the event, Marites  shared her fashion forecast for June and provide a glimpse of exciting Frigga-related initiatives, including a feng shui fashion planner and a new mobile app. 

Frigga London Director, Mr. Toby Meadows also graced the media get-together. Toby is a respected fashion consultant for high-end brands in Europe and is the author of the best-selling book “How to Start Your Own Fashion Label.” 

 For more info, visit World of Feng Shui Boutiques at SM MOA 5560615, SM North Edsa 4420113, SM Megamall 4707661, Serendra 6592405, Glorietta IV 8188858 / 0920 9509390

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