Friday, November 1, 2013

Bounty Fresh, the Chicken Expert



For many years, regardless of the occasion, Bounty Fresh Food, Inc. (BFFI) dedicated itself in providing us with fresh, all natural chicken products. BFFI is truly the “chicken expert.”
Bounty Fresh developed and introduced its own innovative and globally acceptable standards in raising poultry from farm to plate. They have continuously innovate and invest in new systems and poultry technology with stringent processing that guarantees only the freshest chicken available, giving customers real value for their money.

BFFI was the first held Philippine company to win the Best Poultry and Livestock Company Award at the 2009 Asian Livestock Industry Awards in Kuala Lumpur, Malaysia. Topping categories like Technological Excellence, Food Safety, Marketing Excellence and Industry Leadership, Bounty Fresh truly deserves its tag as being “Asia’s Best.”

The Chicken Expert carefully selects the raw materials it uses, giving the chicken the right nutrition they need to grow. Bounty Fresh is also the first company to introduce the single stage hatchery incubation systems, to ensure that eggs of a similar stage of development are grouped and incubated together. Careful precision is required in giving each egg the right temperature it needs to develop. The chicks are then brought to tunnel-ventilated broiler farms where they are grown.  The chicks feel more relaxed because of the space to roam around and prevent them from being sluggish. The environment is also controlled – not too cold and not too hot – to make the chicks grow at a healthy rate, and at the same time prevent sickness. Also, as an added precaution, farm personnel who provide feeds and water needs to be clean before entering the houses to make sure that the growing environment of the chicks is always kept clean and biosecure.  When  fully grown and become healthy, with the right size and weight, they are then brought to Bounty Fresh’s Triple-A Processing Plant that is certified by the National Meat Inspection Commission for processing. Before leaving the plant, the chicken undergo a thorough inspection process under the plant’s bio-security measures to make sure that these chicken are disease-free and also free from foreign materials.  All of these procedures are implemented to help produce Asia’s Best Chicken, by no other than Bounty Fresh – the Chicken Expert. 


Bounty Fresh is all about customer satisfaction,  giving high-quality and safe poultry products that are produced in a clean and safe environment with very strict poultry management practices . 

Know more about the Chicken Expert, Bounty Fresh Asia’s Best, at

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