Frigga is an innovative fashion style influenced by the
principles of feng shui. “The basic
principle of feng shui is that you attract prosperity and auspiciousness in
your life if your living and work environments are balanced and harmonious,”
Marites Allen,
President and CEO of World of Feng Shui
(WOFS) Philippines and Feng Shui master explains. “Feng shui uses shapes, colors, symbols, and elements
in seeking that balance, so it lends itself naturally to fashion. You apply the
same principles on clothing, which is the most intimate environment there is,
close to our bodies, and essentially that is wearing and projecting our
aspirations to acquire harmony in our lives.”
In addition to studying several feng shui disciplines under
renowned Asian masters, Marites also completed fashion-related courses,
including Your Future in Fashion, Luxury Brand Management at the University of
the Arts, London. Working with her
in putting together the Frigga brand is a team of London’s top fashion
designers. Using her meticulously prepared feng shui forecast for each animal
sign, the team makes its own creative interpretation by combining the forecast
guidelines with the latest European fashion trends.
Frigga Charmed Life (www.frigga.co.uk), the online store for chic, lucky fashion went live last March 8,
2014 with fabulous pieces and exciting promotions for its subscribers. Feng
shui aficionados from London, Manila, and Los Angeles had a first look at the
Spring/Summer collection of Frigga, the first-of-its-kind fashion brand
developed by feng shui master Marites Allen and her London team of
international fashion designers.
For this year, Frigga
features the Pantone colors that dominate the 2014 fashion palette in the major
European fashion houses. The Spring/ Summer 2014 collection, Marites adds,
features “fabulous fabrics, chic style, lucky prints, and unique design -- the
qualities that set Frigga above other brands.”
While in Manila
for business meetings and consultations, Ms. Allen is also hosted an intimate
get-together luncheon for media
individuals and groups who have supported the Frigga launch. This lunch meet-up
is done in collaboration with the Luxent Hotel, a new and plush hotel located
along Timog Avenue in Quezon City that redefines a
business trip or a weekend getaway in its district. Surrounded by an array of
important bureaus and entertainment complexes, it boasts of chic and efficient
features within, making it “your ideal home here.” It is fast gaining the approval of business
and leisure travelers worldwide.
During the
event, Marites shared her fashion
forecast for June and provide a glimpse of exciting Frigga-related initiatives,
including a feng shui fashion planner and a new mobile app.
Frigga London
Director, Mr. Toby Meadows also graced the media get-together. Toby is a
respected fashion consultant for high-end brands in Europe and is the author of
the best-selling book “How to Start Your Own Fashion Label.”
For more info, visit World of Feng Shui Boutiques at SM MOA 5560615, SM North Edsa
4420113, SM Megamall 4707661, Serendra 6592405, Glorietta IV 8188858 /
0920 9509390
